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Our Services

Trade Marketing

We offer customized sales assistance, providing representation services that link hotels with top travel advisors, wholesalers, and consortia through personalized marketing and management programs. Our clients have the opportunity to engage with advisors throughout North America during multiple weeks of roadshows and sales trips each year, ensuring they can connect at the most advantageous times for their property and business. Additionally, we offer on-site support for educational trips aimed at acquainting travel advisors with our clients’ properties.

Revenue & Distribution Management

We support hotels by providing a comprehensive set of analytical and intuitive insights for managing rates, content, and digital sales platforms. Furthermore, we enhance productivity across all business segments such as Wholesaler, MICE, GDS, and OTA, by optimizing rate and distribution strategies, rate management, and implementation across all channels. By leveraging our services, hotels can benefit from yield management advantages at a fraction of the cost of hiring full-time resources.

Brand Development

Assisting you in establishing a solid brand foundation and defining a compelling value proposition for your hotel. Our brand development services encompass creating operational brand processes, setting execution standards, and providing essential reporting for brand sustainability. You have the flexibility to choose the level of Minerva’s creative involvement in your brand-building process.

Performance Health Check

We perform a comprehensive evaluation of your hotel’s sales and marketing performance. We thoroughly assess all aspects of your revenue generation and examine your sales and marketing efforts to enhance efficiency, drive revenue growth, and increase profitability. Our commercial assessment covers a thorough review of your sales strategy, business plans, conversion rates, pricing strategies, distribution channels, market positioning, and the development of innovative concepts.

Pre-Opening Services

Comprehensive assistance to aid your internal team in successfully launching your newly reopened hotel. Our services include conducting project feasibility studies, providing acquisition and asset management support, creating business plans, establishing platforms and setting up business operations, developing creative concepts, devising brand strategies, and formulating commercial launch plans. Additionally, we offer recruitment support for your new hotel, helping you find experienced senior leadership and commercial professionals to meet your staffing needs.

Hotel Management

We offer hotel owners management expertise and efficient operational solutions. Our flexible approach treats each property as a distinct asset with its own unique selling points, allowing the hotel to showcase its personality and character, unlocking its full potential while enhancing efficiency and profitability.Additionally, we offer recruitment support for your new hotel, helping you find experienced senior leadership and commercial professionals to meet your staffing needs.

Brand Strategy

Helping you position and build a strong brand platform and clear value proposition for your hotel.

Market positioning workshop, brand strategy and implementation, Identity development, Collateral Design, Tone of Voice and copywriting, visual style identities, guidelines and brand books and on Property branding solutions.

Performance Health Check

A full in-depth audit of your hotel sales & marketing effectiveness.

We analyse every revenue stream, and review all your sales & marketing activity to help you optimize performance and deliver healthy revenue and profit growth.

Our commercial audit includes analysis of your sales strategy, commercial plans, conversion effectiveness, pricing analysis, booking channels and distribution effectiveness, market positioning and creative concept development.

Pre-Opening Services

A full range of support services to help your in-house team launch your new hotel.

Project feasibility and viability studies, acquisition and asset management support, business plans and financial modelling, platform creation and business set-up, creative concept development, brand strategy and commercial launch plans.

We can also help with the recruitment needs of your new hotel. We are able to assist with finding senior leadership and commercial people via our global hospitality recruitment and talent finding partner.

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contact us

Anoushka Consultancy

Belize

SW1P 1BB

[email protected]

+501 6152012